SMS in your industry

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MANAGING TRUANCY IN EDUCATION

Schools, teachers, and communities are seeking effective ways to deal with students who are habitual truants and to prevent the behaviour in the future. In some States, the average amount of school missed due to illness and truancy in 2010 was 15.9 days across primary and secondary students.1

Clearly establishing the rules for school attendance and ensuring the rules are enforced quickly and consistently are critical success factors, so it is imperative that parents actually receive a well-timed notification of children’s absences.

An efficient and cost effective way to provide this notification is with short message service (SMS) or text messages.

SMS has direct impact on absenteeism

Schools that are embracing the power of SMS to get students back into the classroom are reporting positive results. Some schools have reported reductions of up to 80 per cent in unexplained absences from class.

For truancy alerts, SMS is particularly effective because, as a communication tool, text messaging is personal, immediate and features a high ‘open rate’. 97 percent of all SMS messages are opened and 83 percent of messages are opened within one hour.

Notifications can become a quick administrative function reducing the burden on teaching staff so they spend less time on administrative roll call duties and more time on quality teaching. In the school office, SMS communication between the school and parents can be streamlined and existing costs significantly reduced. Another benefit is that this communication provides a stronger and tighter link between the home and the school.

Choose the right SMS provider

Ensure the service provider you select can deliver the best result for your needs. If you are looking to provide a communication service that quickly and efficiently notifies parents of a child’s absence, then a provider offering a tier 1 service and 100% gateway up-time is imperative to ensure immediate and guaranteed message delivery. The program is no use if the messages are not getting through when you send them.

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